About Us

In the tapestry of time, tradition stands as the thread that weaves the story of our heritage. Passed down from our ancestors, it is the invaluable gift that imparts wisdom and reflects the essence of a truly healthy life. At its core, tradition is the embodiment of methods carefully crafted by our forefathers, a legacy meant to be preserved and transmitted unaltered to the next generation—a duty we cuddle wholeheartedly.

The word ‘business’ echoes through the annals of human history, resonating with the tales of our people engaging in exclusive trade and commerce, fostering unique products and systems within their respective cities. Some families have etched their mark in the sands of time, turning their business into a tradition passed down through generations.

In every city, a tapestry of traditional commodities and industries unfolds, showcasing the rich diversity of Bhavani Jamakkalam, Pattamadai Paai, Srivilliputhur Palkova, Madurai Malli, Tirunelveli Alva, and a myriad of others.

Yet, in the present day, the winds of change are blowing, and many traditional industries find themselves at a crossroads. The fabric of tradition is threatened by the forces of globalization, the allure of cheaper, albeit inferior, products, technological barriers, and a lack of innovation.

Amidst these challenges, we stand at the dawn of a new era, where entrepreneurship becomes the key to unlocking solutions for a number of problems surrounding us. Technology, the beacon of modernity, can be harnessed to boost traditional businesses without compromising their unique identity.

With this vision, we proudly introduce our e-commerce platform, Native Things (https://nativethings.in/), a digital marketplace showcasing the treasures of our city’s traditional products.

In a world awakening to the perils of plastics and harmful chemicals, our mission is to bridge the gap between tradition and the modern consumer. We acknowledge the hesitancy to adopt natural products, deeply rooted in the familiarity of their synthetic counterparts. Through Native Things, we aspire to enlighten the world about the beauty of traditional products and the adverse effects of their contemporary substitutes.

Our mission is clear—to bring together the diverse mosaic of Indian traditional products, preserving the uniqueness of each town’s specialties under one virtual roof. Our slogan, “பழையன புகுதல்,” (“Embrace the Old”), and “நல்லதை விற்பனை செய்” (“Sell What is Good”), resonate with our commitment to using traditional products to fortify businesses and support the skilled hands behind them.

In the nexus of tradition and innovation, Native Things emerges as a bridge, connecting the past with the future, and ensuring that the vibrant threads of our heritage continue to weave a tale that transcends time.